This role leads go-to-market strategies for the Edge Software and Industrial Gateway portfolio within the IoT Automation business
Job Summary
This role leads go-to-market strategies for the Edge Software and Industrial Gateway portfolio within the IoT Automation business.
The ideal candidate will translate complex edge computing technologies into clear, value-driven solution messaging for sales and partners.
Responsibilities include independently producing integrated marketing assets such as case studies, eBooks, and digital creatives while driving eCommerce initiatives.
Matching Summary
This role leads go-to-market strategies for the Edge Software and Industrial Gateway portfolio within the IoT Automation business.
Skills & Requirements
Must-have
5+ years product marketing experience
B2B industrial technology environment
Go-to-market strategy execution
Technical concept translation to value
Digital marketing and analytics tools
Nice-to-have
Experience in smart manufacturing
Knowledge of industrial connectivity
Strategic problem-solving capabilities
Collaborative cross-functional approach
Key Requirements
Minimum 5+ years experience in product marketing
Bachelor's degree in marketing, business, or related field
Proven ability to plan and execute multi-channel marketing initiatives