Not specified; not specified; highly competitive +...
Not specified
8-12 years marketing experience
Pop culture ecosystem knowledge
Adtech and data-driven marketing
GCash is seeking a Maas Head to lead their Marketing as a Service strategy, focusing on building relationships with brands and managing large-scale cultural events. The ideal candidate will have extensive experience in marketing, brand partnerships, and ad tech, particularly within the entertainment and pop culture sectors
Job Summary
The role involves defining and leading the MaaS strategy to position Marketing as a Service as the go-to partner for brand-owned cultural platforms.
Candidates will forge strong relationships with senior brand leaders, particularly in banking and finance, to design and execute owned entertainment platforms.
The company offers competitive compensation, flexible benefits, and opportunities for career growth within the #1 FinTech company in the country.
Matching Summary
Match Score: 85
GCash is seeking a Maas Head to lead their Marketing as a Service strategy, focusing on building relationships with brands and managing large-scale cultural events. The ideal candidate will have extensive experience in marketing, brand partnerships, and ad tech, particularly within the entertainment and pop culture sectors.
Salary
Not specified; Not specified; Highly competitive and flexible compensation and benefits package
Skills & Requirements
Must-have
8-12 years marketing experience
Pop culture ecosystem knowledge
AdTech and data-driven marketing
Cross-functional team leadership
Banking and financial client network
Integrated campaign execution
Nice-to-have
Strong negotiation skills
Event management background
CRM tool proficiency
Vendor network access
Thought leadership capability
Key Requirements
8-12 years of experience in marketing or ad tech
Proven track record building large-scale cultural platforms
Deep understanding of music, gaming, esports, and pop culture
Extensive background in events management and vendor networks
Demonstrated ability to lead cross-functional teams