Hybrid (at least 50% in-office or field work per quarter)
10+ years global b2b marketing experience
8-10+ years marketing to cios or technical buyers
Experience with complex matrixed organizations
Workday is seeking a Campaign Director, CIO Persona, responsible for leading global marketing strategies aimed at enterprise IT buyers. The role requires significant experience in B2B marketing, particularly in the technology sector, and emphasizes strong collaboration across cross-functional teams to drive impactful campaigns
Job Summary
This senior-level role defines Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs.
The successful candidate will orchestrate a unified multichannel strategy across Product Marketing, Brand, Creative, and Regional teams to drive demand and market impact.
Workday offers a flexible work approach requiring at least 50% time in-office or field while providing competitive compensation including base salary, bonus, and stock grants.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director, CIO Persona, responsible for leading global marketing strategies aimed at enterprise IT buyers. The role requires significant experience in B2B marketing, particularly in the technology sector, and emphasizes strong collaboration across cross-functional teams to drive impactful campaigns.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs or technical buyers
Experience with complex matrixed organizations
Integrated full-funnel campaign design expertise
Proficiency in Salesforce Marketo Tableau tools
Nice-to-have
Strong executive presence and influence skills
Deep understanding of AI and cloud ecosystems
Ability to translate complex technology narratives
Experience leading player-coach style teams
Proactive use of insights for optimization
Key Requirements
10+ years leading global B2B marketing campaigns
5+ years in complex matrixed organization
8-10+ years targeting CIOs or enterprise IT audiences