Marketing Crm Analyst

Rappi Com Br

São Paulo, Brazil
Crm campaign planning and execution
Customer segmentation and audience creation
Performance kpi monitoring
As part of Rappi, you will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey

Job Summary

  • As part of Rappi, you will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey.
  • This position will play a fundamental role in increasing user engagement, retention, and value generation through data-driven campaigns.
  • Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender identity, race, religion, nationality, age, disability, training or experience.

Matching Summary

As part of Rappi, you will be responsible for planning, executing, and optimizing customer relationship strategies throughout the entire journey.

Skills & Requirements

Must-have

  • CRM campaign planning and execution
  • Customer segmentation and audience creation
  • Performance KPI monitoring
  • A/B testing and continuous improvement
  • Data-driven decision making
  • Lifecycle marketing automation

Nice-to-have

  • Revolutionizing paradigms
  • Seeing opportunities and adrenaline
  • Team capable of everything
  • Equal opportunities for all

Key Requirements

  • Previous experience with CRM, digital marketing
  • Knowledge in CRM tools (Salesforce, HubSpot, Braze, RD Station)
  • Analytical and data-oriented profile
  • Intermediate/advanced Excel/Google Sheets knowledge
  • Familiarity with marketing metrics and conversion funnel

Work Rights

Not specified

Tailored Resume

Cover Letter