Fractional Tv Media Manager

Javvy Coffee Company

Remote
Remote
Direct response tv (drtv) expertise
Performance-driven linear tv management
Agency management and accountability
Javvy Coffee Company is reimagining coffee through clean ingredients, functional nutrition, and convenience without compromise

Job Summary

  • Javvy Coffee Company is reimagining coffee through clean ingredients, functional nutrition, and convenience without compromise.
  • The Fractional TV Media Manager will own Linear TV as a performance acquisition channel, driving strategy, analysis, and agency management to scale growth.
  • This part-time role offers high ownership with opportunities to expand scope as TV scales, focusing on measurable outcomes and continuous optimization.

Matching Summary

Javvy Coffee Company is reimagining coffee through clean ingredients, functional nutrition, and convenience without compromise.

Skills & Requirements

Must-have

  • Direct Response TV (DRTV) expertise
  • Performance-driven Linear TV management
  • Agency management and accountability
  • TV buying mechanics knowledge
  • Analytical and data-driven mindset
  • Testing and optimization frameworks

Nice-to-have

  • Autonomous operation in fast-paced environment
  • Clear and direct communication skills
  • Ability to influence and drive accountability
  • Collaboration with growth and creative teams

Key Requirements

  • 5+ years Direct Response TV experience
  • Experience managing $5M+ annual TV spend
  • Strong understanding of CPM, CPP, and inventory quality
  • Performance-first mindset focused on CAC and incrementality

Work Rights

Not specified

Tailored Resume

Cover Letter