This role leads cross-sell and up-sell programs targeting existing customers to maximize Customer Lifetime Value through data-driven initiatives
Job Summary
This role leads cross-sell and up-sell programs targeting existing customers to maximize Customer Lifetime Value through data-driven initiatives.
The position requires close collaboration with Data AI, Product, Actuarial, and Distribution teams to co-create compelling customer value propositions.
Candidates will define KPIs, lead post-campaign analysis, and standardize best practices to build a repeatable growth framework.
Matching Summary
This role leads cross-sell and up-sell programs targeting existing customers to maximize Customer Lifetime Value through data-driven initiatives.
Skills & Requirements
Must-have
8-10+ years Growth Marketing experience
Customer Lifetime Value management expertise
Cross-sell and up-sell program leadership
Data AI collaboration and predictive modeling
Multi-channel campaign execution and optimization
Nice-to-have
Life Insurance industry experience preferred
Strong stakeholder management skills
Experience with complex customer journeys
Change management capabilities
Excellent English communication skills
Key Requirements
8-10+ years in Growth or Product Marketing
Demonstrated CLV management and segmentation skills