Digital Marketing Strategist, Smeal College Of Business

The Pennsylvania State University

State College, PA, US
Base: $68,200.00 - $102,300.00; bonus/equity: not ...
Hybrid
6+ years digital marketing experience
Paid media strategy and management
Conversion rate optimization expertise
This role replaces external agency oversight by architecting paid media strategies and conversion optimization to maximize cost-per-enrolled-student efficiency

Job Summary

  • This role replaces external agency oversight by architecting paid media strategies and conversion optimization to maximize cost-per-enrolled-student efficiency.
  • The successful candidate will manage a team of at least two web and data professionals while directing internal resources for high-conversion landing pages.
  • Penn State offers a competitive benefits package including comprehensive medical coverage, robust retirement plans, and a generous 75% tuition discount.

Matching Summary

This role replaces external agency oversight by architecting paid media strategies and conversion optimization to maximize cost-per-enrolled-student efficiency.

Salary

Base: $68,200.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement, 75% tuition discount

Skills & Requirements

Must-have

  • 6+ years digital marketing experience
  • Paid media strategy and management
  • Conversion rate optimization expertise
  • Agency relationship management
  • GA4 and Google Ads proficiency
  • Team leadership and development

Nice-to-have

  • Higher education enrollment marketing
  • Heatmapping and user testing tools
  • Privacy regulation and attribution knowledge
  • Google Ads or GA4 certifications

Key Requirements

  • Bachelor's degree in marketing or business
  • Minimum 6 years of relevant digital marketing experience
  • Authorized to work in the U.S. without sponsorship
  • Successful completion of credit history and background checks

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter