Specialist, Optimization

Dentsu Creative ANZ

Taipei, Taiwan
Digital performance marketing
Campaign implementation and execution
Performance reporting and analysis
The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets

Job Summary

  • The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
  • Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff.
  • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives and generates campaign reports, responsible for pacing, QA and trafficking.

Matching Summary

The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Skills & Requirements

Must-have

  • Digital Performance Marketing
  • Campaign Implementation and Execution
  • Performance Reporting and Analysis
  • Vendor and Third Party Liaising
  • Campaign Pacing and QA

Nice-to-have

  • Client Performance Target Exceedance
  • New Feature and Beta Knowledge
  • Actionable Insight Generation

Key Requirements

  • Supervising junior staff
  • Direct campaign input

Work Rights

Not specified

Tailored Resume

Cover Letter