This role focuses on ensuring student stories are discoverable and engaging by maintaining and optimizing the Higher Education division's digital presence
Job Summary
This role focuses on ensuring student stories are discoverable and engaging by maintaining and optimizing the Higher Education division's digital presence.
The specialist will translate analytical findings from GA4 and HubSpot into actionable recommendations to improve user flow and content strategy.
Candidates must possess strong technical SEO skills, including managing redirects, alt text, canonical tags, and structured data.
Matching Summary
This role focuses on ensuring student stories are discoverable and engaging by maintaining and optimizing the Higher Education division's digital presence.
Skills & Requirements
Must-have
Sitecore XM CMS management
HubSpot platform proficiency
Google Analytics 4 (GA4) analysis
SEO optimization and diagnostics
Google Tag Manager implementation
Nice-to-have
BrightEdge SEO platform experience
Conversion rate optimization (CRO)
A/B testing tools familiarity
Higher education sector background
Travel industry marketing experience
Key Requirements
3+ years of experience in web content management or analytics
Bachelor's degree in Marketing, Communications, or related field preferred
Working knowledge of Sitecore XM and HubSpot required