Manager, Data & Targeting Ad Strategy

567

New York, US
Base: $72,692.00 - $135,000.00 py; bonus/equity: a...
4+ years digital media experience
Data-driven targeting capabilities
Cross-functional project management
The role involves leading the ideation, development, and sales enablement of data-driven targeting capabilities for CNN's advertising business

Job Summary

  • The role involves leading the ideation, development, and sales enablement of data-driven targeting capabilities for CNN's advertising business.
  • Candidates must possess strong analytical skills to define, design, and execute an iterative product development pipeline.
  • Warner Bros. Discovery offers career-defining opportunities, thoughtfully curated benefits, and a supportive culture celebrating diverse perspectives.

Matching Summary

The role involves leading the ideation, development, and sales enablement of data-driven targeting capabilities for CNN's advertising business.

Salary

Base: $72,692.00 - $135,000.00 per year; Bonus/Equity: Annual bonuses, short- and long-term incentives available; Benefits: Health insurance, wellness program, retirement savings plan, paid time off

Skills & Requirements

Must-have

  • 4+ years digital media experience
  • Data-driven targeting capabilities
  • Cross-functional project management
  • CTV, web, and mobile ad products
  • Strong analytical and quantitative skills

Nice-to-have

  • Familiarity with AI/ML optimization models
  • Knowledge of buy-side/sell-side data
  • Empathy for modern news consumer
  • Creative and innovative thinker
  • Passion for storytelling and trends

Key Requirements

  • 4+ years in digital media or ad operations
  • Experience with large datasets and AI/ML algorithms
  • Proven ability to influence internal and external teams

Work Rights

Not specified

Tailored Resume

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