This senior role is responsible for owning the complete lifecycle of the MROI programme for the global Nestlé account, ensuring alignment with WPP's AI-driven strategy
Job Summary
This senior role is responsible for owning the complete lifecycle of the MROI programme for the global Nestlé account, ensuring alignment with WPP's AI-driven strategy.
The successful candidate will lead data quality assurance, model outputs integration into proprietary tools, and drive market adoption across ZEUR and AOA regions.
WPP Media offers a comprehensive benefits package including competitive medical plans, retirement savings, and an inclusive hybrid work culture fostering transformational creativity.
Matching Summary
This senior role is responsible for owning the complete lifecycle of the MROI programme for the global Nestlé account, ensuring alignment with WPP's AI-driven strategy.
Skills & Requirements
Must-have
Global MROI programme ownership
Marketing Mix Modelling expertise
Data quality management and QA
Senior stakeholder management
Cross-functional team leadership
Nice-to-have
FMCG or CPG client experience
Change management skills
Strategic operational execution
Collaborative matrix environment work
Best practices library creation
Key Requirements
Extensive senior leadership experience in analytics or programme management
Proven track record driving programme adoption at scale
Experience working on global FMCG/CPG client accounts