Apac Commercial Communications Manager B2b

Michelin Group

Bangkok, Thailand
8-10 years commercial communications experience
Develop regional b2b communication plans
Manage osep media frameworks (owned shared earned paid)
The role involves defining the communications plan to support business lines' strategic marketing plans within the Michelin Group framework

Job Summary

  • The role involves defining the communications plan to support business lines' strategic marketing plans within the Michelin Group framework.
  • You will drive regional and local SEO and GEO strategies while developing social media strategies that leverage AI applications for ROI maximization.
  • Michelin offers a supportive, inclusive culture with opportunities for career progression and collaboration on world-class projects.

Matching Summary

The role involves defining the communications plan to support business lines' strategic marketing plans within the Michelin Group framework.

Skills & Requirements

Must-have

  • 8-10 years commercial communications experience
  • Develop regional B2B communication plans
  • Manage OSEP media frameworks (Owned Shared Earned Paid)
  • Drive SEO and GEO strategies
  • Regional budget management and ROI analysis

Nice-to-have

  • Experience with AI applications in marketing
  • Strong stakeholder management across global teams
  • Agile and proactive collaborative mindset
  • Knowledge of generative AI engine optimization

Key Requirements

  • Bachelor's or Master's degree in Marketing, Communications, or Business
  • 8-10 years of experience in commercial or marketing communications
  • Proven experience managing regional roles and budgets
  • Strong English proficiency required

Work Rights

Not specified

Tailored Resume

Cover Letter