Vp, D2c Marketing

Warner Music Group

Los Angeles, CA, US
Base: $124,000 to $200,000; bonus/equity: not spec...
Onsite
Direct-to-consumer marketing leadership
Crm and lifecycle marketing strategy
Paid media management across platforms
The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and new D2C properties

Job Summary

  • The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and new D2C properties.
  • WMX combines the global scale of Warner Music Group with an entrepreneurial, hands-on approach, valuing collaboration, ownership, and curiosity to evolve how artists engage their audiences.
  • This position requires a minimum of 5 days per week in the Los Angeles office to support in-person collaboration essential for talent development and strong working relationships.

Matching Summary

The Vice President, D2C Marketing will lead the global direct-to-consumer marketing function for WMX, overseeing marketing strategy across artist ecommerce, third-party business, and new D2C properties.

Salary

Base: $124,000 to $200,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Direct-to-consumer marketing leadership
  • CRM and lifecycle marketing strategy
  • Paid media management across platforms
  • Team management and leadership
  • Collaboration with label and creative teams
  • Global marketing campaign coordination

Nice-to-have

  • Experience with third-party revenue streams
  • Launching and scaling ecommerce platforms
  • Data-informed and creative storytelling
  • Working in matrixed organizations
  • Balancing long-term strategy and execution
  • Entrepreneurial and hands-on approach

Key Requirements

  • 7 - 10 years marketing experience
  • Experience managing senior marketing teams
  • Proven success growing third-party revenue
  • Experience launching digital commerce platforms
  • Experience with global markets and campaigns
  • Ability to work onsite 5 days per week

Work Rights

Not specified

Tailored Resume

Cover Letter