The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations
Job Summary
The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.
Matching Summary
The Associate Director, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
Skills & Requirements
Must-have
Retailer media networks and DSPs
Amazon, CitrusAd, Criteo, The Trade Desk, Walmart
Audience and creative strategy development
Campaign setup, management, and reporting
Retail bid management technologies
Cross-channel testing and optimization strategies
Nice-to-have
Entrepreneurial spirit with bias for action
Problem-solving capabilities
Embrace WPP & WPP Media's shared core values
Key Requirements
5+ years of experience in biddable performance media execution or paid ecommerce
Strong preference for retail media programmatic execution
Experience managing a team of direct reports
Deep understanding of retail commercial elements
Experience with retail bid management platforms
Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience