Provide support and oversee the lifecycle management of Cadillac Sedans, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities
Job Summary
Provide support and oversee the lifecycle management of Cadillac Sedans, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities.
Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
Implement innovative strategies to elevate the customer experience, to achieve brand goals.
Matching Summary
Provide support and oversee the lifecycle management of Cadillac Sedans, including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities.
Skills & Requirements
Must-have
Cadillac Sedans lifecycle management
Develop marketing strategy and plans
Analyze market trends and competition
Cross-functional collaboration with CoEs
Develop product training content
Data analysis for pricing and incentives
Nice-to-have
Elevate customer experience
Manage external partnerships and agencies
Drive creative resolution to issues
Key Requirements
Bachelor's degree required
5+ years of experience
Proven working experience in project management
Proven working experience in strategic decision-making