Liaise with both traditional and digital media vendors on buying cost and optimization of media budget to provide the best value/solution for the client
Job Summary
Liaise with both traditional and digital media vendors on buying cost and optimization of media budget to provide the best value/solution for the client.
Participate in implementing an integrated traditional and digital advertising campaign from material co-ordination, booking, post campaign reporting/evaluation to monthly billing.
Keep monitoring the advertising market change, client’s competitors’ move and the transformation of media consumption behavior, while initiating “out-of-box” ideas to your client.
Matching Summary
Liaise with both traditional and digital media vendors on buying cost and optimization of media budget to provide the best value/solution for the client.