Stated Local Education Demand Generation Manager Demand Generation Manager

HP Inc.

Spring, United States
Base: $105,050 to $161,800 usd annually; bonus/equ...
On-site
Multi-channel demand programs
Marketing generated opportunities (mgos)
Campaign execution and optimization
This is a hands-on individual contributor role responsible for planning, building, launching, optimizing, and reporting on multi-channel demand programs

Job Summary

  • This is a hands-on individual contributor role responsible for planning, building, launching, optimizing, and reporting on multi-channel demand programs.
  • The ideal candidate thrives in a fast-paced B2G environment, understands public sector buying cycles, and partners closely with sales to translate marketing engagement into qualified pipeline.
  • HP offers a comprehensive benefits package including health, dental, vision insurance, disability insurance, employee assistance program, flexible spending account, life insurance, and generous time off policies.

Matching Summary

This is a hands-on individual contributor role responsible for planning, building, launching, optimizing, and reporting on multi-channel demand programs.

Salary

Base: $105,050 to $161,800 USD annually; Bonus/Equity: opportunities for bonus and/or equity; Benefits: comprehensive benefits package

Skills & Requirements

Must-have

  • multi-channel demand programs
  • Marketing Generated Opportunities (MGOs)
  • campaign execution and optimization
  • event planning and execution
  • email marketing and nurture programs
  • paid and digital media management
  • sales alignment and enablement

Nice-to-have

  • results-driven and accountable
  • highly collaborative with sales
  • data-driven and performance-focused
  • detail-oriented but strategic
  • proactive and comfortable managing multiple campaigns

Key Requirements

  • 5-8+ years of B2B demand generation experience
  • Experience marketing to Public Sector, Government, or Education customers preferred
  • Proven track record of delivering MGOs and pipeline impact
  • Hands-on experience with marketing automation and CRM systems
  • Strong project management and organizational skills
  • Analytical mindset with ability to translate data into action
  • Four-year or Graduate Degree in Marketing, Business Administration, or related discipline or commensurate work experience

Work Rights

Not specified

Tailored Resume

Cover Letter