Senior Paid Media Specialist

Brown University

Providence, Rhode Island, US
Hybrid
Paid advertising initiatives
Campaign planning and budget management
Performance analytics and reporting
Brown University is seeking a Senior Paid Media Specialist for its School of Professional Studies, responsible for leading the strategy and execution of paid advertising initiatives to support enrollment goals. The ideal candidate will have extensive experience in paid media, strong analytical skills, and a collaborative approach to marketing

Job Summary

  • This role leads the strategy, execution and analysis of paid advertising initiatives across a broad and expanding portfolio of master’s, certificate and executive education programs.
  • A core focus of the role is translating campaign data into actionable insights, developing KPI-driven dashboards and delivering clear, data-informed recommendations.
  • Brown University offers a flexible work/life balance, summer hours, winter break and a comprehensive Benefits package.

Matching Summary

Match Score: 85

Brown University is seeking a Senior Paid Media Specialist for its School of Professional Studies, responsible for leading the strategy and execution of paid advertising initiatives to support enrollment goals. The ideal candidate will have extensive experience in paid media, strong analytical skills, and a collaborative approach to marketing.

Skills & Requirements

Must-have

  • Paid advertising initiatives
  • Campaign planning and budget management
  • Performance analytics and reporting
  • Google, Meta, LinkedIn, and Reddit platforms
  • Data-driven recommendations

Nice-to-have

  • Higher education marketing experience
  • Agency or agency-side experience
  • Familiarity with accessibility considerations
  • Experience with Adobe Express

Key Requirements

  • Bachelor's degree or equivalent experience
  • 5-7 years of paid media experience
  • Multi-channel campaigns and budgets at scale
  • Expertise with Google, Meta, LinkedIn, Reddit
  • Fluency in analytics tools (Tableau, GA4)
  • Experience leveraging CRM systems
  • Experience designing and evaluating A/B testing

Work Rights

Not specified

Tailored Resume

Cover Letter