Crm Manager - Uk

Betway Group

London, United Kingdom
Not specified; not specified; benefits include vit...
Manage team of 4 crm executives
Develop and implement crm strategy
Drive customer lifetime value growth
The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across Betway sports and casino products

Job Summary

  • The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across Betway sports and casino products.
  • This role requires managing a team of four CRM executives while collaborating cross-functionally with Trading, Acquisition, Product, Creative, and Technology teams.
  • Candidates will benefit from comprehensive learning and development programmes, performance feedback tools, and extensive health and wellbeing benefits including Vitality Health Care.

Matching Summary

The CRM Manager is responsible for developing and implementing the CRM Strategy to increase customer lifetime value across Betway sports and casino products.

Salary

Not specified; Not specified; Benefits include Vitality Health Care, Dental, Life Assurance, Income Protection, Car scheme, Cycle to Work, Retail discounts

Skills & Requirements

Must-have

  • Manage team of 4 CRM executives
  • Develop and implement CRM strategy
  • Drive customer lifetime value growth
  • Cross-functional collaboration with stakeholders
  • Data-driven personalisation strategies

Nice-to-have

  • In-depth knowledge of sports betting markets
  • Experience with Salesforce Marketing Cloud
  • Understanding of gambling regulations compliance
  • Proven track record in online gaming industry
  • Strong leadership and communication skills

Key Requirements

  • People management experience required
  • CRM subject matter expert status needed
  • Strong analytical skills essential
  • Understanding of UK market required
  • Proven experience creating promotional campaigns

Work Rights

Not specified

Tailored Resume

Cover Letter