Senior Manager, Customer Lifecycle

FanDuel

New York City, NY, US
Base: $127,000 - $159,000 usd; bonus/equity: annua...
On-site
8+ years experience in customer marketing
3+ years people management experience
Data science collaboration for predictive models
This role is responsible for leading lifecycle marketing strategy to drive engagement, retention, and customer lifetime value across core CRM programs

Job Summary

  • This role is responsible for leading lifecycle marketing strategy to drive engagement, retention, and customer lifetime value across core CRM programs.
  • The successful candidate will partner closely with Data Science teams to leverage predictive models for targeting and personalization at scale.
  • FanDuel offers comprehensive benefits including health plans starting at $0 per paycheck, generous paid time off, and a 401k match up to 5%.

Matching Summary

This role is responsible for leading lifecycle marketing strategy to drive engagement, retention, and customer lifetime value across core CRM programs.

Salary

Base: $127,000 - $159,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical, vision, dental, life, disability, 401k match, PTO, sick leave

Skills & Requirements

Must-have

  • 8+ years experience in Customer Marketing
  • 3+ years people management experience
  • Data Science collaboration for predictive models
  • CRM and marketing technology platform expertise
  • Cross-functional partnership with Product and Ops

Nice-to-have

  • Interest in sports and sports betting
  • Experience in heavily regulated industries
  • Strong stakeholder management skills
  • Analytical rigor in forecasting and planning

Key Requirements

  • Bachelor's degree required
  • 8+ years total experience
  • 3+ years as people manager
  • Proven track record in performance-driven programs

Work Rights

Not specified

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