Consumer Experience & Branding Leader

3M Company

Cn
On-site
Brand experience strategy
Customer journey design
Brand positioning
3M Company is seeking a Consumer Experience & Branding Leader with a strong background in brand management and customer experience. The ideal candidate will have over 10 years of experience in a multinational consumer goods or premium retail environment, with a focus on developing integrated brand strategies and enhancing customer engagement

Job Summary

  • Develop and execute an integrated Brand Experience (BX) strategy that aligns brand positioning, marketing communications, and end-to-end customer journey design.
  • Establish and govern standards to ensure all customer-facing communications, processes, and interactions consistently reflect and reinforce our core brand values and promise.
  • Define and monitor a holistic set of metrics measuring both brand health (awareness, consideration, equity) and customer experience (NPS, CSAT, retention).

Matching Summary

Match Score: 85

3M Company is seeking a Consumer Experience & Branding Leader with a strong background in brand management and customer experience. The ideal candidate will have over 10 years of experience in a multinational consumer goods or premium retail environment, with a focus on developing integrated brand strategies and enhancing customer engagement.

Skills & Requirements

Must-have

  • Brand Experience strategy
  • Customer journey design
  • Brand positioning
  • Marketing communications
  • Customer-centric messaging
  • Brand health metrics
  • Customer experience metrics

Nice-to-have

  • Creative brand sensibility
  • Rigorous operational discipline
  • Culture of experimentation
  • Bold ways that matter

Key Requirements

  • 10+ years of leadership experience
  • Brand Management/Marketing Communications experience
  • Customer Experience/Strategy experience
  • Multinational consumer goods or premium retail experience
  • Fluent Business English

Work Rights

Not specified

Tailored Resume

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