Digital Marketing Manager

Banco Santander

Mexico City, Mexico
Digital marketing strategy implementation
Email marketing management
User persona and customer journey definition
The role is responsible for the digital marketing plan of the Academia brand within Banco Santander

Job Summary

  • The role is responsible for the digital marketing plan of the Academia brand within Banco Santander.
  • Candidates must build and manage online communities to foster long-term loyalty with customers.
  • The position requires defining target audiences and analyzing data to drive communication strategies across all institutional channels.

Matching Summary

The role is responsible for the digital marketing plan of the Academia brand within Banco Santander.

Skills & Requirements

Must-have

  • Digital marketing strategy implementation
  • Email marketing management
  • User persona and customer journey definition
  • Online community management
  • Marketing metrics analysis and interpretation

Nice-to-have

  • Creative innovation in tool usage
  • Assertive communication skills
  • Ability to work under pressure
  • Multicultural team collaboration
  • Event coordination experience

Key Requirements

  • Masters of Arts (MA) degree required
  • Direct hiring by Banco Santander

Work Rights

Not specified

Tailored Resume

Cover Letter