This role will define, build, and optimize Route-to-Market (RTM) and Go-to-Market (GTM) motions for each partner segment to accelerate growth, improve win rates, and enable channel-influenced motions for the Confidence Platform
Job Summary
This role will define, build, and optimize Route-to-Market (RTM) and Go-to-Market (GTM) motions for each partner segment to accelerate growth, improve win rates, and enable channel-influenced motions for the Confidence Platform.
Your responsibilities will include defining and optimizing RTM & GTM motions for SIs, VARs, and Microsoft (incl. marketplaces) and building sell-through motions for the Confidence Platform.
You will craft segment-specific narratives and assets, partner closely with Field Marketing globally to execute campaigns and events and continuously enable internal and external audiences on market trends, solution value and competitive threats relative to these channel segments.
Matching Summary
This role will define, build, and optimize Route-to-Market (RTM) and Go-to-Market (GTM) motions for each partner segment to accelerate growth, improve win rates, and enable channel-influenced motions for the Confidence Platform.
Skills & Requirements
Must-have
Channel partner marketing
Route-to-Market strategy
Go-to-Market strategy
Partner enablement
Systems Integrators (SIs)
Value-Added Resellers (VARs)
Nice-to-have
Collaborate with confidence
Agility, passion, teamwork
Own your future
Key Requirements
Experience in channel-focused product marketing
Experience with Microsoft and cloud marketplaces
Experience developing partner playbooks and collateral