Base: $94,900 - $130,500 py; bonus: eligible for i...
Fully remote, with occasional in-office collaboration.
4+ years medicare advantage experience
Regulated healthcare marketing environment
Cms regulations and compliance knowledge
The Senior Product Marketer position at Humana focuses on developing and executing product marketing strategies for Medicare Advantage plans, aiming to enhance acquisition, engagement, and retention. The role requires strong Medicare product knowledge and experience in a regulated healthcare environment, with collaboration across various teams to ensure effective marketing strategies
Job Summary
The role supports the development and execution of product marketing strategies that drive acquisition, engagement, and retention for Humana's Medicare Advantage plans.
Candidates must possess a deep understanding of target senior audiences and clearly articulate how products deliver differentiated value within a regulated environment.
Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, and paid time off to support whole-person well-being.
Matching Summary
Match Score: 85
The Senior Product Marketer position at Humana focuses on developing and executing product marketing strategies for Medicare Advantage plans, aiming to enhance acquisition, engagement, and retention. The role requires strong Medicare product knowledge and experience in a regulated healthcare environment, with collaboration across various teams to ensure effective marketing strategies.
Salary
Base: $94,900 - $130,500 per year; Bonus: Eligible for incentive plan based on company/individual performance; Benefits: Medical, dental, vision, 401(k), PTO, parental leave
Skills & Requirements
Must-have
4+ years Medicare Advantage experience
Regulated healthcare marketing environment
CMS regulations and compliance knowledge
Cross-functional collaboration with Sales and Product
Consumer insights and segmentation expertise
Nice-to-have
Master's degree in Marketing or Business
Experience with performance measurement optimization
Strategic input for internal stakeholders
Deep understanding of senior audiences
Key Requirements
Bachelor's degree in Marketing or related field
4+ years experience in Medicare Advantage or government-sponsored health plans