Analista Sênior De Dados/digital Analytics (marketing)

Banco Pan S.A.

São Paulo, Brazil
On-site
Advanced sql proficiency
Marketing attribution models
Incrementality analysis
Banco Pan S.A. is seeking a Senior Data Analyst specializing in Digital Analytics to join their agile and creative marketing team in São Paulo. The role focuses on data management and optimization of marketing performance, requiring strong analytical skills and proficiency in SQL and digital metrics

Job Summary

  • The role focuses on guarding marketing data accuracy while optimizing the entire customer journey through digital analytics.
  • The professional acts as a mediator between Marketing and Analytics teams to ensure strategic synergy within the retail unit.
  • The position requires driving a culture of constant testing and data-based decision-making to accelerate business results.

Matching Summary

Match Score: 85

Banco Pan S.A. is seeking a Senior Data Analyst specializing in Digital Analytics to join their agile and creative marketing team in São Paulo. The role focuses on data management and optimization of marketing performance, requiring strong analytical skills and proficiency in SQL and digital metrics.

Skills & Requirements

Must-have

  • Advanced SQL proficiency
  • Marketing attribution models
  • Incrementality analysis
  • LTV optimization metrics
  • Google Analytics GA4
  • Firebase and Appsflyer
  • Data visualization tools

Nice-to-have

  • Paid media operations experience
  • Consulting background
  • Cross-functional team collaboration
  • Crisis management skills
  • High autonomy work style
  • Strategic problem solving
  • Data-driven culture building

Key Requirements

  • Intermediate to Advanced SQL experience (mandatory)
  • Experience with cross-functional acquisition teams
  • Proven track record in digital metric measurement

Work Rights

Not specified

Tailored Resume

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