Bm/sbm-tozo Mkt-上海

AstraZeneca

Shanghai, China
Customer insights and research
Brand plan development
Campaign execution and monitoring
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix.
  • Executes campaigns precisely according to plan, monitors and measures implementation against agreed measures, and supports sales team to deliver sales objectives.
  • AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds.

Matching Summary

Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mix.

Skills & Requirements

Must-have

  • customer insights and research
  • brand plan development
  • campaign execution and monitoring
  • product knowledge and therapy area
  • market data analysis

Nice-to-have

  • cross-functional collaboration
  • influencing key stakeholders
  • strategic thinking and planning
  • embraces diversity and equality

Key Requirements

  • Product and Environment Knowledge
  • Campaign Execution Skills
  • Communication and Presentation Skills
  • Campaign Development Experience
  • Influencing Key Stakeholders
  • Strategic Thinking Capabilities

Work Rights

Not specified

Tailored Resume

Cover Letter