Manager, Imx - Customer Marketing, Retail

Coca-Cola HBC AG

Shanghai, China
Not specified; not specified; competitive compensa...
Hybrid
3-8 years fmcg retail experience
China modern trade expertise
National activation program management
This role defines and leads activation strategy across modern trade and key national retail chains to drive revenue growth in China

Job Summary

  • This role defines and leads activation strategy across modern trade and key national retail chains to drive revenue growth in China.
  • The selected candidate will partner with Sales and RGM to design pricing mechanics and optimize trade spend allocation for maximum profitability.
  • Candidates must be based in Shanghai and follow a hybrid work setup, as this role is not fully remote.

Matching Summary

This role defines and leads activation strategy across modern trade and key national retail chains to drive revenue growth in China.

Salary

Not specified; Not specified; Competitive compensation and benefits mentioned

Skills & Requirements

Must-have

  • 3-8 years FMCG retail experience
  • China modern trade expertise
  • National activation program management
  • Trade investment ROI optimization
  • Portfolio bundling strategies

Nice-to-have

  • Top national retail chain experience
  • O2O retail integration knowledge
  • Cross-functional leadership skills
  • Scenario modeling capabilities

Key Requirements

  • Bachelor's degree required
  • 3-8 years FMCG experience
  • Strong commercial and financial acumen
  • Based in Shanghai location

Work Rights

Not specified

Tailored Resume

Cover Letter