Senior Manager Retention & Lifecycle Marketing

Onnit

Remote, US
Base: $120,000 - $135,000 usd; bonus: eligible for...
Remote
4-6 years retention lifecycle marketing experience
3+ years dtc subscription business experience
Hands-on klaviyo flows segmentation deliverability
The role builds the most ambitious subscription and loyalty program in the supplement category to turn customers into members and community

Job Summary

  • The role builds the most ambitious subscription and loyalty program in the supplement category to turn customers into members and community.
  • Responsibilities include managing subscription performance metrics like churn and MRR, executing lifecycle email/SMS via Klaviyo, and launching the Onnit Tribe loyalty program.
  • Candidates will enjoy full medical, dental, vision benefits, unlimited vacation, immediate 401(k) matching, and a flexible workplace policy.

Matching Summary

The role builds the most ambitious subscription and loyalty program in the supplement category to turn customers into members and community.

Salary

Base: $120,000 - $135,000 USD; Bonus: Eligible for bonus; Benefits: Full medical, dental, vision, 401(k) match, unlimited vacation, stipend

Skills & Requirements

Must-have

  • 4-6 years retention lifecycle marketing experience
  • 3+ years DTC subscription business experience
  • Hands-on Klaviyo flows segmentation deliverability
  • Direct experience with subscription platforms Ordergroove Recharge Skio
  • Track record of measurable subscriber retention LTV improvement

Nice-to-have

  • Loyalty program build or operation experience RIVO Smile Yotpo
  • Experience translating brand voice into lifecycle content
  • Ability to design milestone gifting tier economics
  • Deep understanding of fitness performance recovery mental clarity
  • Cross-functional partnership with paid brand creative customer service finance

Key Requirements

  • 4 to 6 years in retention lifecycle CRM subscription or community marketing
  • At least 3 years at a digitally native DTC brand with meaningful subscription business
  • Proven track record of measurable subscriber retention or LTV improvement with cohort data

Work Rights

Not specified

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