This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints
Job Summary
This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints.
The Connection Planner will work closely with Brand Strategy, Creative, and Media teams to develop IMC plans grounded in consumer insight and cultural trends.
Candidates must demonstrate the ability to drive projects forward collaboratively while maintaining a strong focus on execution and continuous optimization.
Matching Summary
This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints.
Skills & Requirements
Must-have
5+ years digital marketing experience
SNS strategy and operations
Influencer marketing planning
Data analysis with Google Analytics
Project leadership and execution
Nice-to-have
Agency strategic planning experience
Qualitative and quantitative analysis skills
English language proficiency
Curiosity for emerging digital trends
Key Requirements
Minimum 5 years of digital marketing experience
Proven track record in SNS strategy and influencer marketing
Experience with data analysis tools like Google Analytics