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PCCW-HKT DataCom Services Ltd is seeking a detail-oriented CRM Manager for their Viu platform, responsible for managing regional CRM operations, including automated campaigns and audience segmentation. The ideal candidate should have extensive experience in CRM automation tools and a solid analytical mindset to enhance campaign performance across multiple markets.
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Job Summary
This role leads the Regional Business Strategy and Insights department for Viu by managing day-to-day CRM operations across multiple markets.
The ideal candidate will utilize CRM automation tools to build, deploy, and optimize customer journeys while applying Liquid for personalized communications.
Success in this position requires analyzing campaign performance data to identify actionable insights and continuously improve messaging effectiveness through testing frameworks.
Matching Summary
Match Score: 75
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PCCW-HKT DataCom Services Ltd is seeking a detail-oriented CRM Manager for their Viu platform, responsible for managing regional CRM operations, including automated campaigns and audience segmentation. The ideal candidate should have extensive experience in CRM automation tools and a solid analytical mindset to enhance campaign performance across multiple markets.
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Skills & Requirements
Must-have
5-8 years CRM experience
Hands-on Braze or Salesforce
Journey automation expertise
Liquid personalization coding
Regional multi-market coordination
Nice-to-have
Strong analytical mindset
Excellent cross-functional communication
Proactive team player attitude
A/B testing framework implementation
Key Requirements
Bachelor's degree in Business, Marketing, or related field
5-8 years of CRM or marketing automation experience