Director, Social & Creator Marketing

Babylist

Los Angeles, CA, United States
Base: $195,050.00 - $234,060.00; bonus/equity: equ...
On-site
10+ years in social media leadership
Proven track record scaling influencer programs
Deep fluency in creator economy strategies
This role sits at the intersection of brand, community, and content, responsible for upleveling how Babylist shows up across social channels

Job Summary

  • This role sits at the intersection of brand, community, and content, responsible for upleveling how Babylist shows up across social channels.
  • The successful candidate will lead a team of approximately five people while managing end-to-end influencer marketing strategies from gifted to paid partnerships.
  • Babylist offers competitive pay with equity and bonus opportunities, along with company-paid medical, dental, vision insurance, and generous parental leave.

Matching Summary

This role sits at the intersection of brand, community, and content, responsible for upleveling how Babylist shows up across social channels.

Salary

Base: $195,050.00 - $234,060.00; Bonus/Equity: Equity and bonus opportunities included; Benefits: Company-paid medical, dental, vision, retirement matching, parental leave, PTO, remote work stipend

Skills & Requirements

Must-have

  • 10+ years in social media leadership
  • Proven track record scaling influencer programs
  • Deep fluency in creator economy strategies
  • Hands-on familiarity with AI tools integration
  • Strong editorial and creative instincts
  • Experience in parenting or lifestyle categories

Nice-to-have

  • Ability to translate data into actionable strategy
  • Confident communication with senior stakeholders
  • Genuine excitement about AI capabilities
  • Experience with brand activation platforms
  • Skill in building high-performance cultures

Key Requirements

  • 10+ years experience in social media/influencer marketing
  • Leadership experience managing and developing teams
  • Consumer brand experience in parenting or lifestyle sectors

Work Rights

Not specified

Tailored Resume

Cover Letter