The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census
Job Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
The incumbent must establish and enforce written policies governing the release of information concerning residents and employees in strict accordance with current Privacy Rules.
This position requires preparing a departmental operating budget, maintaining confidentiality of protected health information, and serving as a liaison with community leaders.
Matching Summary
The primary purpose of this role is to develop, coordinate, and direct the facility's marketing and public relations programs to maintain and increase census.
Skills & Requirements
Must-have
Develop and direct marketing programs
Manage public relations activities
Ensure HIPAA compliance for information release
Prepare departmental operating budgets
Maintain resident and family liaison
Nice-to-have
Creative support for activity departments
Participation in community service groups
Positive emphasis on workplace atmosphere
Emergency public relations management
Key Requirements
Bachelor's Degree from accredited college or university
Five years experience in healthcare marketing/public relations