Wpp Media | Media Planning Manager (mfg), Japan

WPP

Tokyo, Japan
On-site
Lead audience research using syndicated data
Develop and manage media plans and forecasts
Define creative specifications and measurement frameworks
The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way

Job Summary

  • The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way.
  • This role acts as a trusted advisor who deeply understands clients' businesses, objectives, and broader marketing context while orchestrating end-to-end campaign delivery.
  • WPP unites cutting-edge media intelligence, world-class creativity, and transformative enterprise solutions to help clients navigate change and deliver transformational growth.

Matching Summary

The Media Planning Manager is responsible for developing data-driven, innovative media plans that ensure marketing campaigns reach the right audiences in the most effective way.

Skills & Requirements

Must-have

  • Lead audience research using syndicated data
  • Develop and manage media plans and forecasts
  • Define creative specifications and measurement frameworks
  • Oversee campaign setup and launch across channels
  • Act as primary day-to-day client lead

Nice-to-have

  • Strong client partnership and trusted advisor skills
  • Deep knowledge of digital media levers
  • Experience with agentic marketing platforms
  • Ability to drive brand growth and loyalty
  • Proactive risk identification and optimization

Key Requirements

  • Experience in media planning discipline
  • Proficiency in data analysis and market insights
  • Strong project management capabilities
  • Client relationship management experience
  • Strategic thinking for campaign optimization

Work Rights

Not specified

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