This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI
Job Summary
This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
The Campaign Director acts as a strategic hub across Marketing, aligning Product Marketing, Brand, Creative, Digital, Field, and Regional teams to a unified plan.
Workday offers a flexible work approach requiring at least half of the time each quarter in the office or field with customers and partners.
Matching Summary
This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive benefits package available
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs or technical buyers
Experience with complex matrixed organizations
Full-funnel campaign design and orchestration
Proficiency in Salesforce Marketo Tableau
Nice-to-have
Executive presence and influence skills
Deep understanding of AI and cloud ecosystems
Strategic optimization mindset
Collaborative player-coach approach
Key Requirements
10+ years leading global B2B marketing campaigns
5+ years in complex matrixed organization
8-10+ years targeting CIOs or technical buyers
Strong understanding of modern B2B marketing tech stack