Analytics Director, Goc

WPP Media Australia & New Zealand

Barranquilla, Colombia
**
10+ years progressive analytics experience
Lead team of 30+ data analysts
Marketing mix modeling (mmm) expertise
** WPP Media Australia & New Zealand is seeking an Analytics Director with at least 10 years of experience in advanced analytics, marketing measurement, and team leadership. The role involves transforming complex data into actionable insights to drive business growth while fostering a collaborative team environment. **

Job Summary

  • This role requires leading a strategic analytics function to transform complex data into actionable insights for senior stakeholders.
  • The successful candidate will manage a large team of over 30 analysts while overseeing advanced measurement models like MMM and MTA.
  • Candidates must champion the adoption of new technologies including Generative AI to enhance the company's analytical capabilities.

Matching Summary

Match Score: 75

** WPP Media Australia & New Zealand is seeking an Analytics Director with at least 10 years of experience in advanced analytics, marketing measurement, and team leadership. The role involves transforming complex data into actionable insights to drive business growth while fostering a collaborative team environment. **

Skills & Requirements

Must-have

  • 10+ years progressive analytics experience
  • Lead team of 30+ data analysts
  • Marketing Mix Modeling (MMM) expertise
  • Multi-Touch Attribution (MTA) implementation
  • Advanced data visualization and insights
  • Generative AI technology adoption

Nice-to-have

  • Master's degree in quantitative field
  • Thought leadership in advertising effectiveness
  • Strong stakeholder relationship building
  • Experience with WPP Open platform
  • Innovation in measurement methodologies

Key Requirements

  • Bachelor's degree in quantitative field required
  • Minimum 10 years of progressive analytics experience
  • Leadership experience managing teams of 30+ people

Work Rights

Not specified

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