The role involves planning and driving the local marketing function including ATL advertising, BTL promotions, and social media strategies
Job Summary
The role involves planning and driving the local marketing function including ATL advertising, BTL promotions, and social media strategies.
Candidates will work closely with external agencies and regional teams to create branding assets and support sales activities like roadshows.
Responsibilities include managing budgets, tracking KPIs and ROI, conducting market visits to monitor competitors, and ensuring retail display excellence.
Matching Summary
Match Score: 85
The role involves planning and driving the local marketing function including ATL advertising, BTL promotions, and social media strategies.
Skills & Requirements
Must-have
ATL advertising planning
BTL promotions execution
Social media management
Influencer marketing strategy
Budget and ROI tracking
Nice-to-have
Detail oriented resourceful agile
Excellent verbal written communication
Ability to adapt and problem solve
Key Requirements
Minimum Bachelor's Degree or Diploma in Business or Marketing
Minimum 3 years of experience in a similar role
Proficiency in MS Office and Meta/Google business platforms