Define key questions for evaluating campaign performance, propose measurement strategies and evaluate media performance against primary KPIs to understand the why and recommend actions for continuous improvement
Job Summary
Define key questions for evaluating campaign performance, propose measurement strategies and evaluate media performance against primary KPIs to understand the why and recommend actions for continuous improvement.
Independently manage all phases of assigned projects, ensuring they are delivered on time and with high quality.
Develop an understanding of client marketing plans and objectives to propose effective measurement frameworks and learning agendas in partnership with internal teams and clients.
Matching Summary
Define key questions for evaluating campaign performance, propose measurement strategies and evaluate media performance against primary KPIs to understand the why and recommend actions for continuous improvement.
Skills & Requirements
Must-have
media performance analysis
measurement strategies
brand lift studies
conversion lift studies
experimental design
A/B testing
Nice-to-have
creative personalization at scale
agentic marketing platform
pioneering spirit
championing growth and development
Key Requirements
Bachelor's degree or equivalent experience
Experience in measurement, market research, or data-based role
Experience guiding junior team members
Exposure to measuring Brand Awareness campaigns
Understanding of digital media data collection and analysis