Media planning tools (kubik, arianna, kimono, aqx, mcs, netbox)
The Senior Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio)
Job Summary
The Senior Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio).
This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies.
We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.
Matching Summary
The Senior Linear Planner will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio).
Skills & Requirements
Must-have
Offline media planning (TV, Print, Radio)
Competitive analysis and strategic insights
Media planning tools (Kubik, Arianna, Kimono, AQX, MCS, NetBox)
Budget monitoring and control
Communication strategy definition
Coordination with internal teams and media owners
Nice-to-have
Embrace WPP & WPP Media's shared core values
Lead collectively to inspire transformational creativity
Create an open environment by balancing people and client experiences
Lead optimistically by championing growth and development