This role is instrumental in decoding fan behavior, content engagement, and regional nuances to power high-impact campaigns
Job Summary
This role is instrumental in decoding fan behavior, content engagement, and regional nuances to power high-impact campaigns.
You will work at the intersection of sports, storytelling, and consumer psychology to translate rich qualitative insights into actionable marketing strategies.
The position focuses on marquee properties such as leagues, tournaments, and original sports content.
Matching Summary
This role is instrumental in decoding fan behavior, content engagement, and regional nuances to power high-impact campaigns.
Skills & Requirements
Must-have
Lead qualitative research initiatives
Decode fan behavior and engagement
Translate insights into marketing strategies
Nice-to-have
Culturally attuned to regional nuances
Strong storytelling capabilities
Deep understanding of sports psychology
Key Requirements
Manager level experience in qualitative research
Proven track record in sports marketing
Ability to lead consumer understanding initiatives