The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption
Job Summary
The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption.
The role is accountable for system reliability, data quality, and user adoption, ensuring compliant, high value CRM use across markets.
The specialist continuously enhances CRM capabilities to support SFE processes, omnichannel engagement, and efficient commercial execution.
Matching Summary
The CRM & SFE Specialist owns the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working, including governance, standards, and adoption.
Skills & Requirements
Must-have
CRM administration
Sales Force Effectiveness (SFE)
data quality and compliance
stakeholder management
governance framework
Nice-to-have
hands-on and structured working style
coaching mindset
analytical and continuous improvement focus
Key Requirements
Degree in Business, Marketing, IT, Data & Analytics, or related field
Proven experience in CRM administration (e.g., Salesforce or Veeva)
Experience in CRM, commercial operations, MarTech, or related roles
Exposure to data governance, system releases, and multi-country stakeholder engagement
Strong CRM technical knowledge with understanding of SFE and omnichannel workflows