Digital Marketing Manager - Botswana

Recruiter4you

Botswana
On-site
Manage social media presence
Execute digital campaigns (ppc, email, social)
Monitor performance and report kpis
The role will focus on driving performance across digital channels, enhancing brand presence, and optimising customer acquisition and retention strategies

Job Summary

  • The role will focus on driving performance across digital channels, enhancing brand presence, and optimising customer acquisition and retention strategies.
  • Manage and grow social media presence across key platforms, plan, execute, and optimise digital campaigns (PPC, email, display, social), and monitor performance and report on KPIs and ROI.
  • Collaborate with internal teams on landing pages and user experience, oversee email marketing and customer lifecycle campaigns, and support SEO efforts and website content optimisation.

Matching Summary

The role will focus on driving performance across digital channels, enhancing brand presence, and optimising customer acquisition and retention strategies.

Skills & Requirements

Must-have

  • Manage social media presence
  • Execute digital campaigns (PPC, email, social)
  • Monitor performance and report KPIs
  • Optimize campaigns based on data
  • Oversee email marketing campaigns
  • Support SEO and content optimisation

Nice-to-have

  • Results-driven and hands-on
  • Creative campaign development
  • Fast-paced environment

Key Requirements

  • Degree in Marketing, Communications, or related field
  • Proven experience in digital marketing
  • Strong knowledge of SEO/SEM, PPC, email, social media
  • Experience with analytics tools (e.g. Google Analytics)
  • Solid understanding of customer journeys
  • Analytical mindset with data-driven approach

Work Rights

Not specified

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