The role aims to drive continuous innovation and brand iteration in the new retail business by leveraging digital marketing knowledge, consumer insights, and understanding of the pharmaceutical O2O industry
Job Summary
The role aims to drive continuous innovation and brand iteration in the new retail business by leveraging digital marketing knowledge, consumer insights, and understanding of the pharmaceutical O2O industry.
Key responsibilities include analyzing consumer shopping behavior in instant retail, exploring digital marketing tools like AI and Social DSPs, and collaborating across departments to identify Omni channel growth opportunities.
The company is committed to creating an inclusive culture where diverse backgrounds and views are valued, ensuring employees feel they truly belong and are best served.
Matching Summary
The role aims to drive continuous innovation and brand iteration in the new retail business by leveraging digital marketing knowledge, consumer insights, and understanding of the pharmaceutical O2O industry.
Skills & Requirements
Must-have
New retail channel development
Digital marketing tools and platforms
Consumer behavior analysis and insights
O2O channel growth strategies
Omni channel operations
Data bank and asset management
Nice-to-have
Purpose-driven consumer company
Agile, performance-focused culture
Human understanding and trusted science
Bold ambitions and enormous opportunity
Key Requirements
Bachelor's degree or higher
7+ years of market and digital marketing experience
Experience in foreign pharmaceutical retail preferred