Principal Offline Acquisition Marketing

Ethoslife

Remote, US
Base: $127,000 - $223,000; bonus/equity: not speci...
Remote
Direct response b2c start-up experience
Offline performance marketing management
Audio channel expertise (radio/podcasts)
Ethos is a leading life insurance technology company on a mission to democratize access to life insurance and empower agents at scale

Job Summary

  • Ethos is a leading life insurance technology company on a mission to democratize access to life insurance and empower agents at scale.
  • The role requires owning the strategy, execution, and tracking of all audio channels inclusive of Radio, SiriusXM, Podcasts, and Streaming Audio.
  • Candidates must have a proven track record of success in-house at a high growth direct response B2C start-up with at least 5 years of direct response marketing experience.

Matching Summary

Ethos is a leading life insurance technology company on a mission to democratize access to life insurance and empower agents at scale.

Salary

Base: $127,000 - $223,000; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Direct response B2C start-up experience
  • Offline performance marketing management
  • Audio channel expertise (Radio/Podcasts)
  • Agency management and media buying
  • Advanced Excel and AI tool proficiency

Nice-to-have

  • Experience with TV, OTT, or Direct Mail
  • Fintech or Insuretech background preferred
  • Cross-functional collaboration skills
  • Thought leadership in scaling operations
  • Executive presence and communication

Key Requirements

  • Minimum 5 years direct response marketing experience
  • 3+ years managing offline performance campaigns
  • Experience in high growth company user acquisition
  • Advanced MS Excel skills required
  • Ability to work effectively with AI tools

Work Rights

Not specified

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