Marketing Automation Strategist

Aristocrat Gaming

Unknown, Unknown, Unknown
Base: $81,200 - $150,800 py; bonus/equity: not spe...
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Bloomreach engagement or similar platform
Lifecycle marketing strategy expertise
Behavioral targeting and campaign experimentation
** Aristocrat Gaming is seeking a Marketing Automation Strategist to enhance customer engagement and revenue growth for the Massachusetts Lottery’s iLottery program. The ideal candidate should have extensive experience in marketing automation, lifecycle marketing, and a strong analytical background to optimize automated marketing campaigns. **

Job Summary

  • This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
  • Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
  • This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

Match Score: 75

** Aristocrat Gaming is seeking a Marketing Automation Strategist to enhance customer engagement and revenue growth for the Massachusetts Lottery’s iLottery program. The ideal candidate should have extensive experience in marketing automation, lifecycle marketing, and a strong analytical background to optimize automated marketing campaigns. **

Salary

Base: $81,200 - $150,800 per year; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package including health, dental, vision, PTO, 401(k) with match

Skills & Requirements

Must-have

  • Bloomreach Engagement or similar platform
  • Lifecycle marketing strategy expertise
  • Behavioral targeting and campaign experimentation
  • Configure complex triggers and segmentation
  • Build and optimize automated workflows
  • Integrate with CRM and analytics platforms

Nice-to-have

  • Innovation, collaboration, and excellence culture
  • Drive engagement and retention
  • Interpret business targets into data-driven journeys
  • Self-directed and proactive team member

Key Requirements

  • 5+ years of experience
  • Bachelor's degree in Marketing, Business, Communications, or related
  • Hands-on experience with Bloomreach Engagement
  • Proficiency with Bloomreach features
  • Experience with Jinja or similar templating logic
  • Strong analytical skills
  • Excellent communication and collaboration skills
  • Highly organized and diligent

Work Rights

Authorized to work in the US

Tailored Resume

Cover Letter