Loyalty Program Lead

L.L.Bean

Freeport, Maine, United States
Hybrid
5+ years loyalty program experience
Crm platform and cdp proficiency
Cross-functional stakeholder management
The role focuses on owning a new customer loyalty program designed to deepen engagement and accelerate omnichannel growth

Job Summary

  • The role focuses on owning a new customer loyalty program designed to deepen engagement and accelerate omnichannel growth.
  • Candidates must collaborate across marketing, product, finance, and technology teams to ensure operational excellence and consistent customer experiences.
  • The position requires strong analytical rigor to define KPIs, analyze member behavior, and drive optimization through test-and-learn approaches.

Matching Summary

The role focuses on owning a new customer loyalty program designed to deepen engagement and accelerate omnichannel growth.

Skills & Requirements

Must-have

  • 5+ years loyalty program experience
  • CRM platform and CDP proficiency
  • Cross-functional stakeholder management
  • Omnichannel campaign execution
  • Data-driven performance reporting

Nice-to-have

  • SQL skills for data analysis
  • Test-and-learn methodology experience
  • Master's degree or MBA preferred
  • Retail economics understanding
  • Customer-centric mindset

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of relevant experience
  • Experience with loyalty engines and marketing automation systems

Work Rights

Not specified

Tailored Resume

Cover Letter