Principal Product Marketing Manager, Community & Culture

Adobe

Multiple Locations
Base: $145,400 -- $261,150 annually (us); base: $1...
Define and activate cultural strategy
Build creator community roadmap
Shape cultural positioning
This is a high-impact role that will co-lead the global community and cultural marketing strategy for creators across next-generation Adobe products

Job Summary

  • This is a high-impact role that will co-lead the global community and cultural marketing strategy for creators across next-generation Adobe products.
  • You will build the creator community roadmap in close partnership with the Community team, shape cultural positioning, and ensure our presence across community, social, and influencer channels is strategically aligned and culturally resonant.
  • Define how community engagement drives measurable outcomes including brand relevance, buzz, creator acquisition, and conversion.

Matching Summary

This is a high-impact role that will co-lead the global community and cultural marketing strategy for creators across next-generation Adobe products.

Salary

Base: $145,400 -- $261,150 annually (US); Base: $180,300 - $261,150 (California); Not specified; Not specified

Skills & Requirements

Must-have

  • Define and activate cultural strategy
  • Build creator community roadmap
  • Shape cultural positioning
  • Translate cultural insight into brand relevance
  • Engage directly with creators
  • Develop scalable marketing frameworks

Nice-to-have

  • Forward-looking POV on creative culture
  • Deep understanding of social behaviors
  • Thrives in fast-moving, ambiguous environments
  • Strong creative judgment and credibility

Key Requirements

  • 10+ years of experience
  • BS Degree in Marketing, Business or equivalent practical experience
  • Experience working within highly matrixed, global organizations

Work Rights

Not specified

Tailored Resume

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