Sr. Manager, Ca Segment Measurement & Insights Lead

Manulife Financial Corporation

Toronto, Ontario, Canada
Base: $92,900.00 cad - $142,900.00 cad; bonus/equi...
Hybrid
15+ years in digital analytics or data science
Advanced proficiency with databricks sql pyspark
Expertise in mmm attribution incrementality frameworks
This senior leadership role is responsible for standardizing digital measurement frameworks and accelerating sales growth for Manulife's Canada segment

Job Summary

  • This senior leadership role is responsible for standardizing digital measurement frameworks and accelerating sales growth for Manulife's Canada segment.
  • The position requires deep expertise in advanced methodologies like MMM, attribution, and experimentation to drive measurable business value.
  • Employees will benefit from a flexible hybrid work environment, comprehensive health benefits, and opportunities for career growth within a global organization.

Matching Summary

This senior leadership role is responsible for standardizing digital measurement frameworks and accelerating sales growth for Manulife's Canada segment.

Salary

Base: $92,900.00 CAD - $142,900.00 CAD; Bonus/Equity: Incentive compensation tied to performance; Benefits: Health, dental, pension, and paid time off

Skills & Requirements

Must-have

  • 15+ years in digital analytics or data science
  • Advanced proficiency with Databricks SQL PySpark
  • Expertise in MMM attribution incrementality frameworks
  • Experience leading teams of analysts and engineers
  • Deep knowledge of Adobe Analytics and Journey Optimizer

Nice-to-have

  • Strong executive storytelling and communication skills
  • Familiarity with AI-powered marketing platforms
  • Bias for action and comfort with ambiguity
  • Experience building self-serve reporting automation
  • Knowledge of predictive causal optimization models

Key Requirements

  • 15+ years experience in marketing analytics or data science
  • 10 years of experience leading analyst and engineering teams
  • Advanced technical skills in Python, SQL, and Databricks
  • Proven track record in regulated financial industries

Work Rights

Not specified

Tailored Resume

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