Director, Brand Management

B&G Foods Inc

Parsippany, NJ, United States
Base: $156,482.00 - $260,803.00; bonus/equity: tot...
Brand marketing strategy
New product development
Consumer marketing activations
The Director of Brand Marketing is responsible for managing the day-to-day marketing and general management duties across Mexican brands, as well as the development and execution of short and long-term strategies designed to deliver the business unit’s objectives

Job Summary

  • The Director of Brand Marketing is responsible for managing the day-to-day marketing and general management duties across Mexican brands, as well as the development and execution of short and long-term strategies designed to deliver the business unit’s objectives.
  • Responsibilities include delivering corporate sales, profit margin, and EBITDA goals, managing business analytics, forecasting, planning, and developing long-term growth strategies including maintaining a 3-year innovation pipeline and SKU rationalization.
  • The company offers a variety of benefits including comprehensive health and wellness coverage, paid time off, 401(k) plan, tuition reimbursement, and employee assistance programs.

Matching Summary

The Director of Brand Marketing is responsible for managing the day-to-day marketing and general management duties across Mexican brands, as well as the development and execution of short and long-term strategies designed to deliver the business unit’s objectives.

Salary

Base: $156,482.00 - $260,803.00; Bonus/Equity: Total pay may include short-term incentive bonus; Benefits: Comprehensive health and wellness coverage, paid time off, 401(k) plan, tuition reimbursement, employee assistance programs

Skills & Requirements

Must-have

  • Brand Marketing Strategy
  • New Product Development
  • Consumer Marketing Activations
  • Marketing and Advertising Budgets
  • P&L Ownership
  • Cross-functional Team Leadership

Nice-to-have

  • Entrepreneurial Spirit
  • Learning Agility
  • Problem-Solving Skills
  • Results-Oriented

Key Requirements

  • 10 years marketing experience in consumer products
  • Experience with packaging, advertising, and materials
  • Strong business acumen and retail landscape knowledge
  • Demonstrated leadership and analytical skills
  • Ability to analyze Nielsen/IRI data
  • Excellent communication skills

Work Rights

Not specified

Tailored Resume

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