Personal Care Vietnam Media Lead

Unilever Com Br

Ho Chi Minh City, Vietnam
Hybrid
Media strategy and planning
Data-driven marketing
Budget management
The role leads the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams

Job Summary

  • The role leads the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams.
  • The position requires building a social-first engine integrating creator content, short-form video, live formats, and social commerce into full-funnel media plans.
  • Success is measured by brand power, media efficiencies, data-driven marketing KPIs, and senior stakeholder management effectiveness.

Matching Summary

The role leads the entire country media agenda for Personal Care in Vietnam, owning end-to-end planning and operations in partnership with Brand Leads and cross-functional teams.

Skills & Requirements

Must-have

  • media strategy and planning
  • data-driven marketing
  • budget management
  • agency and ecosystem leadership
  • media operations and governance
  • stakeholder management
  • social-first demand generation

Nice-to-have

  • cross-functional collaboration
  • change leadership
  • analytics and problem-solving
  • agile ways-of-working
  • innovation embedding

Key Requirements

  • holistic brand communication leadership
  • advertising/media budget management experience
  • data-driven marketing and e-commerce experience
  • CRM, Mar-Tech, Ad-Tech platform exposure
  • stakeholder influence with senior leaders

Work Rights

Not specified

Tailored Resume

Cover Letter