Senior Manager, Marketing Technology (mobile Measurement & Adtech Platforms)

DIRECTV

United States
Base: $100,947 - $183,299; bonus/equity: not speci...
Fully remote
Mobile measurement platform ownership
Server-side event collection
Digital media activation
This role serves as the product and platform owner for critical marketing infrastructure spanning mobile attribution, server-side event collection, digital media activation, identity frameworks, and emerging experimentation capabilities

Job Summary

  • This role serves as the product and platform owner for critical marketing infrastructure spanning mobile attribution, server-side event collection, digital media activation, identity frameworks, and emerging experimentation capabilities.
  • Own architecture, governance, and roadmap of the Marketing AdTech stack, including tag management systems, client-side tracking frameworks, server-side event collection, and CDP integrations.
  • DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees, with a Base Salary range of $100,947 - $183,299.

Matching Summary

This role serves as the product and platform owner for critical marketing infrastructure spanning mobile attribution, server-side event collection, digital media activation, identity frameworks, and emerging experimentation capabilities.

Salary

Base: $100,947 - $183,299; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Mobile Measurement Platform ownership
  • Server-side event collection
  • Digital media activation
  • Identity resolution and audience syndication
  • Privacy-forward marketing systems
  • Vendor relationship management

Nice-to-have

  • Subscription-based or DTC experience
  • Modernizing marketing technology stacks
  • Collaborative and influence-driven
  • Navigating ambiguity and evolving ecosystems

Key Requirements

  • 3-5 years required, 5+ years desired experience
  • Hands-on Mobile Measurement Partner (MMP) platform experience
  • Working knowledge of privacy regulations
  • Strong cross-functional communication skills
  • Analytical mindset

Work Rights

Not specified

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